A Rapper Defends Proper Speech

In reading about the French government's Francomot competition this week, I came across this gem:

"On the jury were a dozen French personalities including the rapper MC Solaar (praised as “a dextrous handler of words” by Joyandet)."

The Francomot competition is about preserving French as a homogeneous language and resisting the intrusion of words from other languages, primarily English.  Why on earth would the organization choose a rapper, of all people, to defend the language?  Yes, he's got rhyme and rhythm, but rap relies on abbreviations, mispronunciations and malapropisms to create satisfying rhymes. 

I guess this is the French version of Pres. Nixon making Elvis Presley his agent-at-large against "dangerous drugs and narcotics".